Richard Hamilton & Room

(Work in progress)

Richard Hamilton (1922 – 2011) was regarded the first ever Artist among the Pop Art movement despite him not wanting to be referred as one. He was well known for creating “This is tomorrow” at the Whitechapel Art Gallery in London for an exhibition in 1954.

Despite his contribution with the Pop Art movement, he was a member of the Independent Group. It was formed in the 1950’s by a group of artists and writers at the Institute of Contemporary Arts.

The pieces represent consumerism and the Post War boom era of the 1950’s that he achieved by cutting out magazines and piecing them together to produce the importance and discoveries of that decade. One of his contributions to the exhibition was the collage above ‘’Just what is it that makes today’s home’s so different, so appealing?’ titled after a caption in an illustration from the cast-off trimmings from magazines.

He created this with the same media as his title, so he was able to showcase the popular culture and appliances of that era, due to having no advanced technology to find images and it being the only accessible way to present it. The collage shows a domestic interior complete with armchairs, coffee tables and several other items he had initially typed out lists of categories he planned to incorporate in his composition.

Richard Hamilton ‘Just what is it that makes today’s homes so different?’, 1992 © The estate of Richard Hamilton

As its title indicates, this print is an upgraded version of an earlier image, already itself a remake. In 1992 Hamilton created an edition of colour facsimiles of the 1956 collage, printed by LaserJet, altering the title to reflect on a retrospective view of the past. Just what was it that made yesterday’s homes so different, so appealing?

Both collages shows a domestic interior complete with armchairs, coffee tables and several other items he had initially typed out lists of categories he planned to incorporate in his compositions.

What I find interesting about his creations is the evolution that can be visionally seen throughout the decades. The upgraded version is more spacious, technology is blooming in ever area of the piece despite the same cateogries and issues are being presented like the previous.

Interactive Room

My assignment involved using Richard Hamilton’s work to produce an inspired piece from his famous ‘’Just what is it that makes today’s home’s so different, so appealing?’’

I began with observing Hamilton’s work and using the categories that he had represented in his collage to list. This would work as guidance to find images and news that would help me fill my room.

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The red-asterisked ones were redeemed as the most important and ones that should be included within the composition. Seen below I have also began to brainstorm further with ideas to research into.

Using digital applications such as Photoshop, with a template I began to gradually build my room in layers. Beginning with the walls and flooring was the most sensible to include first to make sure the perspective was aligned and correct.Screen Shot 2016-04-15 at 13.17.51

Below is my completed design, being based around mid 2015 – 2016. Most of the events I have tried to keep between this time frame such as using websites such as BBC to research current issues.

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One of the most prominent features in the room is the woman to the left of the composition.

The image features Caitlyn Jenner, formerly Bruce Jenner who is an Olympic champion and reality star. She shot to fame on KUWTK and announced she was transitioning into a woman in a tell-all interview with Diane Sawyer in 2015.

She revealed her new image on the cover of Vanity Fair where the news was plastered on the Internet and caused controversial views on the Olympic champions identity.

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I have included her as the woman as I find she represents transgender awareness and how identity is a focal point this year.

Beneath Caitlyn Jenner there is a Hoverboard I have photoshoped beneath her. Doing this helped me modernise the celebrity but also brings the risk of riding one. Since early November 2015 to the present there has been numerous complaints and manufacturing problems with the newest technology.

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Users report that the scooters are being left to charge overnight — and then exploding, causing huge amounts of damage and putting lives at risk. One incident caused a fire that ripped through the kitchen causing £250,000 of damage.

Fire-fighters now have to warn people of the Hoverboards to prevent further incidents.

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Felix Arvid Kjellberg born on 24th October 1989, better known by his online alias PewDiePie, is a Swedish web-based comedian and video producer, best known for his commentaries and vlogs on Youtube.

PewDiePie appeared at the top of Forbes October 2015 list of the richest Youtube stars with a reported £12 million earned in 2015. Which is quite impressive for a twenty five year old who films himself playing videogames online.

Since then he has taken the world by storm, producing his very own book, game and his very own TV Show.

I wanted to include Felix into my collage, despite not liking him personally. As it represents the power of the Internet and how it can be used to influence stardom which would not be possible as little as a decade ago.

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Behind Felix Kjellberg lies a photo frame; this was Caitlyn before her transition where she was once known as Bruce Jenner. This is a reflection into the past and how 2016 is an era of expression and acceptance.

Behind Felix I have combined Politics and Culture. I thought I’d use Internet memes as a Culture, as it is widely used in conversations online and used as references and jokes even in face-to-face interaction.

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The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene, as an attempt to explain the way cultural information spreads; Internet memes are a subset to this general meme concept environment of the Internet which I found fascinating to represent in the right window in my room.

Using Photoshop I have created my very own meme; used for humorous intentions as well as to creatively inform others and humiliate Donald Trumps ideas.

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Attack on Titan is a Japanese manga series written and illustration by Hajime Isayama. The plot line revolves around the adventure of Eren who protect their hometown breached by giants (known as Titans).

 “I will build a great wall – and nobody builds walls better than me, believe me – and I’ll build them very inexpensively. I will build a great, great wall on our southern border, and I will make Mexico pay for that wall. Mark my words.”

I have used the main set up of the poster to replicate Donald Trump to ridicule his outrageous intentions. Using the Lasso Tool to select around the wall of Mexico and placed an image of their flag. I then used the main character from the poster so that people on the Internet would recognise the witty mockery; comparing him to a power hungry Titan.




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